| Product
Overview |
RoiLogix’s
integrated marketing
automation software
includes powerful tools
for delivering real-time,
personalized web campaigns,
and personalized email
campaigns. And it provides
the web analytics and
transaction profile
data necessary to identify
which segments to target,
and then drive these
campaigns.
Our clients have been
able to significantly
increase their online
ROI and turn raw traffic
into revenue by being
able to
- Identify and segment
prospects and customers
based on predefined
criteria in real time
and deliver specific
campaigns to different
segments of visitors.
- Win back sales from
Abandoned
Shopping Carts
by identifying visitors
that abandon the sales
process and presenting
them with the right
offer to convert them
into paying customers.
- Track email
activity
of recipients that
clicked on products
without corresponding
purchases; and then
sending appropriate
offers have helped
double email sales
in some cases.
- Track revenue generated
per unique campaign/visitor
and offering visitors
corresponding incentives
based on campaign/
search engine keyword
typed.
|
To get the most from RoiLogix’s
marketing automation software,
follow this three-phase
process. |
| Phase
1: Analyze |
Once
RoiLogix has been integrated
with your web site,
and been running for
a few days, you will
have enough web analytics
data and transaction
profile data to begin
identifying specific
segments to target. |
| Phase
2: Personalize
|
| Web Campaigns |
|
Define business
rules to be used to trigger
the campaign |
|
Associate content (messages,
ads, offers) that you
create for these campaigns,
with the business rules.
|
|
Define the campaign
launch variables (start
and stop dates, # of impressions,
or clicks). |
|
Anonymous visitors
that come to your site,
and that match the business
rules are presented with
the content. These campaigns
increase conversion rates,
and sales. |
|
Create and run as many
campaigns as desired.
|
| Email
Campaigns |
|
Build – or import,
a list. |
|
Create an HTML email
and send it to the selected
list. |
| Phase
3: Optimize |
|
Web Campaigns: Assess
the results and refine
the campaigns: change
the business rules, the
message, the format, or
all three. |
|
Email Campaigns:
Track the results, including
revenue, associated
with the campaign. Identify
segments to target with
additional, follow-on
campaigns that result
in additional sales.
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