Challenge
ADNet International provides
direct marketing services
that leverage the Internet
to generate leads for corporate
clients of all sizes. To
meet the demands of one
particular client, ADNet
needed to customize and
launch a rich media promotion
campaign that could quickly
identify quality leads among
high technology users in
Fortune 100 companies.
To tackle this tricky segmenting
challenge, ADNet's criteria
were to:
Identify a solution that
could convert more prospects
from qualified traffic
Implement a system that
would continually mine the
Internet for prospects
Launch a campaign within
three months (that's no
typo -- three months)
Solution
ADNet was thrilled to discover
that SiteBrand's analytics-based
personalization campaigns
fit the bill on all fronts.SiteBrand
InSite enabled ADNet to
deliver targeted promotions
to Web visitors who were
from specific organizations
and who satisfied specific
technology requirements.
Results
SiteBrand helped make this
challenging media buying
program a huge success.
Segmented delivery and quick
implementation allowed ADNet
to reduce customer acquisition
costs for its client by
up to 50%. And unlike many
web campaigns, this one
became even more effective
as time progressed, eventually
reaching more than a 60%
click-thru rate. And the
three-month launch timeline?
No problem for SiteBrand.
All implementation and training
was complete in a lightening
fast three days.
"Why buy generic ads
when you can buy quality
leads? SiteBrand helped
us deliver a highly targeted
and effective campaign in
an alarmingly short timeframe.
I would recommend SiteBrand's
Personalization campaigns
to any marketer looking
to segment in a broad medium
like the Web."
--Declan Dunn, President,
ADNet International
